Meta to Unveil AI-Powered Chatbots in Bid to Retain Users - FT
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| Meta to Unveil AI-Powered Chatbots in Bid to Retain Users - FT (Image Source: reuters.com) |
On August 1st, as per a report by the Financial Times, Meta Platforms (META.O) is gearing up for the upcoming release of a diverse collection of artificial intelligence (AI) driven chatbots, each possessing distinct personalities.
The company has been diligently crafting prototypes for chatbots capable of engaging in humanlike conversations with users, aiming to enhance its social media platforms' interactivity and user engagement.
Citing sources familiar with the matter, the Financial Times highlighted Meta's efforts to leverage AI in order to connect more effectively with its audience. The planned launch of these AI-powered chatbots is expected to take place as early as September.
In its pursuit of enhancing user engagement, the social media titan headquartered in Menlo Park, California, is actively delving into the realm of chatbots.
Among their ambitious ventures are chatbots embodying the persona of Abraham Lincoln and a laid-back surfer, each serving a distinct purpose – one to provide an innovative search function and the other to offer personalized recommendations.
The revelation comes amid Meta's executive team's dedicated efforts to bolster retention rates on their latest text-based application, Threads.
Following its debut on July 5, the app experienced a significant loss of more than half of its initial user base in the subsequent weeks, prompting Meta's focus on finding effective strategies to retain and engage their audience.
Meta refrained from providing any comments on the FT report, as per Reuters' inquiry.
In its recent earnings announcement, the parent company of Facebook showcased a significant surge in advertising revenue, and it anticipates third-quarter revenue to exceed market expectations.
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Having endured a challenging 2022, Meta has been making a notable recovery, fueled by the buzz surrounding innovative AI technology and a cost-cutting initiative that led to the reduction of approximately 21,000 employees since last autumn.
In July, Meta introduced Llama 2, a novel version of its open-source AI model, specifically designed for commercial use. Microsoft (MSFT.O) will distribute Llama 2 through its Azure cloud service, making it compatible with the Windows operating system.
Recent reports from Bloomberg News revealed that Apple is also diving into the AI space, working on offerings akin to OpenAI's ChatGPT and Google's Bard.
Under the project name 'Ajax,' Apple has developed its own framework for crafting large language models. Additionally, they are conducting tests on a chatbot, internally referred to as 'Apple GPT'.
This information was reported by Rishabh Jaiswal in Bengaluru, with editing done by Rashmi Aich
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