Meta, the Parent Company of Facebook, Aims to Challenge a Privacy Breach Fine in a Norwegian Court: Here are the Details
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Starting from August 14th, Meta Platforms has incurred a daily penalty of $94,313 (approximately Rs. 78 lakh) for its actions of collecting user data and utilizing it to tailor advertising towards them.
POINTS OF FOCUS
1. Utilization of user data by Meta for personalized advertising
2. Terming the practice as "behavioral advertising"
3. Meta Platforms' request for a provisional restraining order against the directive
Meta Platforms is set to present its case before a Norwegian court on Tuesday, seeking to halt a fine imposed by the country's data regulator.
The fine, imposed on the owner of Facebook and Instagram, comes as a consequence of privacy breaches involving user data.
The outcome of this legal battle could potentially hold significance beyond Norway's borders.
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From August 14 onwards, Meta Platforms has faced a daily fine of 1 million crowns ($94,313) for its practice of harvesting user data for targeted advertising, commonly known as behavioral advertising—a tactic frequently employed by major tech companies.
In response, Meta Platforms is requesting a temporary injunction to suspend the daily fine until November 3.
The company had stated on August 1 that it intends to obtain user consent within the European Union and the European Economic Area (EEA) before implementing behavioral advertising.
"We have communicated our plan to transition to Consent as the legal basis for personalized advertising for users within the EU and EEA," Meta stated in an email response to Reuters.
The regulatory authority, Datatilsynet, will counter Meta's arguments in court.
Datatilsynet emphasizes that the timing and method of Meta's user consent acquisition remain unclear, and in the interim, user rights are being violated.
Tobias Judin, the head of the international section at Datatilsynet, conveyed that the regulator will contend against the need for an injunction, as shared with Reuters.
Should Datatilsynet's decision be ratified by the European Data Protection Board, the fine could potentially become permanent.
Such an outcome might also extend the decision's jurisdiction to encompass other parts of Europe. However, Datatilsynet has not yet taken this step.
The legal proceedings, held at the Oslo district court, are expected to span two days.
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